I’m a dynamic professional and passionate storyteller with more than ten years of experience creating engaging content across multiple channels, covering strategy and execution.
My previous experience spans broad communication efforts, including developing content strategies, managing content calendars, writing and editing articles, and creating design assets. Currently, I work on exploring and evolving user experiences while balancing positive business impact.
I’m a big thinker, tailoring content specific to user needs and interests. I focus on developing content as an experience and writing UX copy for user-facing touch points, making sure structure, language, and presentation are appropriate for the audience to create a positive user experience. As a content designer, my focus is on creating a seamless and intuitive experience for users.
Outside of work, I enjoy seeing live theater, trying new restaurants, and traveling. I live in Jersey City, NJ with my husband and our maltese.
Education
B.A. English, Minor: Theater
University of North Carolina at Pembroke, May 2011
B.S. Mass Communication: Broadcasting
University of North Carolina at Pembroke, May 2011
Experience
Senior UX Content Designer
Google, April 2024 - Present
Deliver high-quality user-facing language and create cohesive product narratives for end-to-end experiences, incorporating principles on content design, voice, tone, and UX. Cultivate and maintain partnerships with cross-functional teams and stakeholders, including those in design, research, product marketing, legal, marketing, and engineering to help translate complex concepts and terminology into plain language.
Lead Content Strategist, VP
JPMorgan Chase & Co., February 2022 - April 2024
Work cross-functionally across product, tech, and design to define customer problems, build content strategies that unify and align business goals with a seamless user experience, and deliver user-centric solutions.
Senior Content Strategist, Associate
JPMorgan Chase & Co., January 2021 - February 2022
Partner with content leadership, UX design & research, and developers to deliver strategic content in line with voice/tone, project strategy, and business goals while providing quality execution of content strategy projects and initiatives.
Content Manager
Public Spend Forum, June 2017 - January 2021
Supported marketing efforts for product releases, events, and brand awareness through strategic content planning and creating marketing collateral. Drove website, landing page, and email campaigns from planning to execution including guiding A/B tests to identify what works best to meet established objectives. Curated news from the public sector, tracked legislative policy and regulatory developments to ensure subscribers had the latest updates.
Communications Coordinator
Federal Bar Association, April 2014 - June 2017
Managed digital media channels including national website, weekly eNewsletter, email, and social media accounts. Supported Director of Marketing and Communications in managing the FBA’s digital platforms by tracking email and social media analytics. Served as editorial and production coordinator while assisting Managing Editor with planning and evaluating content, production, printing, and marketing of FBA’s monthly flagship magazine.
Page Designer
Civitas Media, August 2012 - April 2014
Creatively developed designs and laid out pages for several daily and weekly community newspapers in states throughout the South, Midwest, and Mid-Atlantic. Reviewed stories for grammar, syntax, spelling, content, and style while working toward creating error-free publications, Researched and selected wire articles based on editorial judgment from news services.
Certifications
UX/UI Design Certificate
Thinkful, March 2023
Pursued as opportunity to better collaborate with UX design and research partners and streamline communication on user experience. Courses covered UX/UI fundamentals like user-centered design methodologies, visual design principles, iterating, testing, and delivery.
Skills & Qualifications
Editing/Proofreading
Email Marketing
UI/UX Writing
InDesign
Figma
Languages: Spanish
Project Management
Publication Design
Design Thinking
AP Stylebook Guidelines